In this passion project, I crafted the identity of Mind Bloom, a cannabis brand curated for creatives. I spearheaded the naming process, brand messaging, and design of their visual elements, including various packaging. 

Throughout the process, I delved into understanding the essence of Mind Bloom, exploring concepts that resonated with the target audience. The result is a cohesive brand identity that is bold, vibrant and spirited. 

Cannabis Branding