Art Gallery Ad Campaign

In this campaign submitted to the Alberta Art Gallery, I conceptualized an interactive experience designed to engage students and drive them to visit the gallery. The campaign is vibrant, cheerful, and funky, reflecting the target audience. 

The campaign is a collection of street murals placed to lead individuals to the art gallery. Upon arriving, visitors are invited to participate in a large-scale mural, fostering a sense of community. I aimed to not only increase foot traffic to the gallery but also to create a memorable and immersive experience.